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It’s no secret that around 80 percent of businesses fail due to cash flow problems.
The big challenge for doctors, surgeons, dentists, medical specialists, and other medical business owners is when cash flow problems creep up unnoticed.
Following are four simple steps you can take immediately to get paid quicker – and some other quick tips for improving cashflow.
First, though, make sure that you ‘re able to identify the ‘red flags’ that can lead to a crisis situation if you ignore them.
Cash flow red flags
Cash flow has nothing to do with profit.
It is the amount of cash available to your business: the difference between the cash paid out and the cash received.
Medical businesses may face periods when cash becomes tight because of high outlays or slow-paying patients.
If you start to address cash flow issues only when the situation is already an emergency, you’re asking for trouble.
Here are a few tell-tale signs of a medical business that may be entering a crisis cash flow situation:
- You’re operating with less than twice your monthly expenditure available as cash in your account
- You have multiple unsettled bills from suppliers and relationships have become strained
- You have multiple patients with unpaid invoices 30-60 days after invoice date
- Patients are frequently asking you for payment extensions
- You’re spending too much time on the phone chasing patients who owe money
- You feel stressed and it’s difficult to focus on bringing cash in to the business
4 steps to getting paid quicker
One of the most effective ways to improve cash flow is simply to take steps to get paid quicker by patients:
1. Automate as much as possible
Collecting payments can largely be automated, saving you time and money.
Xero can be set up to automate invoice reminders and statements, as well as email reminders to customers for overdue invoices. Other medical-industry-specific software may have similar functionality.
2. Prioritize the biggest invoices
Focus on either the biggest amounts or the oldest amounts.
You’ve sent your automatic reminders and statements and they still haven’t paid. Start phoning the biggest ones – not the ones at the top of an alphabetical list.
3. Document your conversations
Record all conversations about outstanding debts with patients.
Making notes will prevent you forgetting what was said, which makes it easier to restart the conversation later, if necessary. Sometimes, a patient’s own words are your best weapon!
4. Follow up in writing
Follow-up your phone call with a reminder letter or automated email clearly stating the amount outstanding and details of the conversation.
Also state what further action will take place if payment is not received by a set date. The threat legal action often spurs slow-paying patients into action.
Other quick tips to improve cash flow in your medical practice
For new patients:
- Start good habits early
For new patients, start instilling good payment habits early on. Let them know clearly about when payment is expected, when they will receive invoices, and the payment terms that apply.
For new and existing customers:
- Start collecting upfront payments
Consider collecting an upfront payment at commencement and then progress billing as you provide further services. If you are clear with patients on the process from the beginning, it should help cash come in regularly to your practice. - Invoice ASAP
Send the final invoice as soon as you can. Don’t wait until the end of the month. Most patients will pay earlier if the final invoice is received earlier. - Specify an exact date of payment
Ensure that all invoices clearly identify the due date for payment – an exact due date is much more effective than saying “within 14 days”. - Get the timing of statements right
Send statements showing outstanding amounts two days after the exact due date for payment rather than on the due date. This allows for bank processing time and internal receipting time to clear any payments received near to the due date. You can automate this process. - Make it easy to pay
Ask regular or ongoing patients for monthly direct debit payments. That way you know precisely how much is arriving and when. - Be strict on credit
Never over-extend credit. Be sure to keep a lookout for warning signs that patients are experiencing financial difficulties. - Don’t be frightened of walking away from bad payers
Encourage regular patients to stick to payment terms or consider whether they are really worth retaining.
Following up with bad payers costs you time and money that you can ill afford.
